“What planet are you from thinking you can do this?”

That was the message Sertainty Chief Strategy Officer Amir Sternhell received at a business leadership forum a few years ago after presenting the idea behind Sertainty’s security software. At another presentation, an executive interrupted to say, rather forcefully, that he doubted the Sertainty team could follow through on its claims. And the CIO of a large health care company once said bringing the startup’s tech in-house would be like furnishing his IT team with “crack cocaine.”

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