How Consumers Feel About Data Privacy

Information gathering is crucial for firms that seek to understand their consumers’ wants, needs, and problems.

By using this data, you may adapt your marketing efforts, improve the quality of your product or service, and eventually increase your status in the eyes of your target customer.

When is it too much to keep track of someone’s every move? How consumers feel about data privacy? The primary hazards of data collecting, as well as the concerns and expectations of consumers, are discussed here, along with relevant legislation protecting customers’ privacy.

Understanding Consumer Data Privacy

The term data privacy is commonly used to describe how businesses and other data agencies gather, store, and disseminate sensitive information about their clients and customers. Information collected may have the following:

  • Methods of communication
  • Details about your username and password
  • Internet cookies
  • A record of purchases
  • Online habits
  • Personally Identifying Information
  • Participation in apps

You may develop more accurate profiles of your target audience when you interact with them virtually and in person. The ability to tailor your service to each customer’s preferences is a huge selling point.

The collection and management of such data are subject to regulations, including implementing appropriate safeguards to ensure privacy and safety.

Consumers’ Concerns on Privacy Data

Consumers’ reluctance to disclose personal information online directly results from the following risks related to data privacy, all of which pose severe dangers to businesses’ resources, credibility, and productivity.

1. Theft of Personal Identifiable Information

Employment identity fraud, bank, debit, credit fraud, and so on are all examples of identity theft. These are growing problems on the internet, and those younger or older are particularly vulnerable. People who steal identities often use deceptive tactics like phishing emails or social engineering calls to gain the victim’s trust.

2. Incorrect Accounting Practices

Two of the most valuable information a customer can give a business are his or her name and credit card number. They are, nevertheless, among the most often used forms of data that criminals exploit. Any scheme where the victim’s money or financial services are used to perpetrate the fraud is considered financial fraud.

Victims may discover that accounts have been formed in their name without their knowledge or consent or may be held liable for violations of their Social Security or IRS benefits that they did not initiate.

3. Security Holes and Hacks

Every couple of seconds, someone hacks into the computer of a business or individual. Legal action or sanctions may be levied against a company in the event of a data breach in some sectors, such as the healthcare industry.

4. The Commercialization of Information

Data brokers and similar third-party businesses track consumers’ online and offline movements to compile their preferences and habits profiles. They then utilize this data to develop intricate algorithms and customer profiles, which they then sell to advertisers and corporations to employ in their targeted marketing initiatives.

How Consumer Privacy Data Affects Your Business

Data security is an act of honesty for clients. It’s an intelligent decision if you want to broaden your customer base or win their trust.

1. Safeguarding Sensitive Customer Information is Smart for Business.

To win over customers, set yourself apart from the competition, and develop a mutually beneficial connection with your clients, it is essential to be transparent about their data and take appropriate measures to protect it.

2. Respect for Their Personal Information is Highly Valued by Customers.

Nearly 80% of customers worry that businesses gather too much personal information without explaining why. That’s why over 90% of consumers claimed they wouldn’t do business with any company that doesn’t handle data security adequately and why 1 in 10 internet users worldwide employ ad-blocking software to prevent companies from tracking their surfing patterns.

Proper Handling of Consumer Data Privacy

1. Never Amass More Stuff Than You Need

Consumer trust in your business or brand can be bolstered by gathering only the essential information for running it efficiently and providing customers with the most satisfactory service or product.

There’s no reason to maintain data if you can delete it without any noticeable impact on business. Because there is less information for hackers to acquire and exploit, your company becomes less of a target when you reduce the amount of data it stores.

2. Perform Data Audits Often

A data audit is a thorough examination of all the data your firm collects, stores, and uses to spot any weak spots or indications of abuse or illegal access. Having a regular audit ensures your business is always protected from the most recent cyber threats and its data is as secure as possible.

Customers will appreciate knowing that their data is safe in your hands if you let them know about your data auditing strategy.

3. Keep Your Data from Being Separated into Isolated Silos

Data silos refer to situations in which an organization stores distinct types of customer information in remote databases, resulting in “silos” of content inaccessible to one another.

Information stored in isolated silos becomes more susceptible to being mishandled, stolen, or compromised. As a result, productivity in the office suffers.

4. Create a Safety Strategy

Safeguarding customer information requires an immediate and comprehensive security strategy. If a data breach or other questionable activity occurs, each department should immediately begin implementing a plan of action. Be sure to implement consistent means of backing up and recovering data in case anything crucial is lost.

5. Educate Yourself on the Latest Developments in Your Field and Technology

Maintaining strong and effective security systems requires staying abreast of industry threats, cyber trends, as well as other relevant information. More vulnerable to data breaches than others are the banking and healthcare sectors.

Incorporate employee feedback into process improvements and continual training by attending industry conferences and reading newsletters. Investing in cutting-edge equipment and updated security software is essential whenever possible.



In today’s digital era, the importance of consumer data privacy cannot be overstated, serving as a linchpin of ethical business conduct and customer trust. The discussed balance between the necessity for data collection by companies and the critical need to protect this information underscores the demand for stringent privacy and security measures.

With consumer concerns over data collection on the rise, businesses must prioritize transparent and secure handling of personal data to retain customer confidence. Embracing minimal data collection, regular audits, the elimination of data silos, robust security strategies, and staying informed on technological trends are essential steps toward safeguarding data integrity.

Understanding the challenges of data privacy is only the beginning. To truly navigate this complex landscape and set your business apart, consider partnering with a leader in the field.

Sertainty offers a cutting-edge data privacy platform designed to empower your business with the tools and insights needed to excel in data protection and consumer trust.

We invite you to reach out to Sertainty and discover how our data privacy solutions can help you succeed in today’s competitive and privacy-conscious market.

Make the smart choice for your business’s future and contact Sertainty today to take the first step towards comprehensive data privacy and security.



What is consumer data privacy?

Consumer data privacy refers to the practices and policies that ensure personal information collected by businesses is stored, used, and shared securely and responsibly. It emphasizes protecting individuals’ data from unauthorized access and misuse.

Why are consumers concerned about data privacy?

Consumers are increasingly worried about data privacy due to the potential risks of identity theft, financial fraud, and unauthorized sharing of their personal information. They seek assurance that their data is handled with utmost care and security.

How do data breaches affect consumer trust?

Data breaches significantly undermine consumer trust, as they expose personal information to potential misuse. Such incidents make consumers hesitant to share their data, impacting their willingness to engage with businesses.

What steps can businesses take to protect consumer data?

Businesses can protect consumer data by implementing strong security measures, conducting regular data audits, minimizing data collection, and ensuring transparency in how they use and safeguard personal information.

How can consumers protect their data privacy online?

Consumers can enhance their data privacy online by using strong, unique passwords, enabling two-factor authentication, being cautious about the information they share on social media, and using privacy-focused browsers and apps.